After nearly two months in hibernation, Don’t Believe the Hypebeast is wide awake and already kicking sand on your 400 dollar hoodie. Don’t worry, it brushes right off. By way of wacky explanation, DBTHb says it was forced to shut down when Wal-Mart threatened “litigation to the tune of $325.50″ over a parodied collaboration with aNYthing. In other sarcastic news:

However, keeping with its move towards investing in the internet-
namely social networking sites- Rupert Murdoch and News Corp. stepped in and bought the rights to DBTHb for an undisclosed sum. Effective September 30th, Mr. Murdoch became the primary share holder in DBTHb and emboldened the site to once again return with its bitchy and sarcastic observations on the this culture.

Hopefully, DBTHb will be sticking around a little longer this time. Thanks go out to the few dozen individuals who emailed to confirm rumors Zoo York’s LA crew is responsible for this comedic effort. Get back at us to redeem the limited edition pat on the back we promised. In early December, we’ll release the “Loose Lips Sink Ships” Bearbrick in 100% and 400% sizes to commemorate everyone who was dying to drop the dime on their buddies at Zoo York. Makes a great holiday gift!

Word travels fast through the streetwear market, because when you’re camped out all night for limited edition pink unicorn Dunks, you have plenty of time to gossip. A new rumor making the rounds is that satirical website, Dontbelievethehypebeast.com, a short lived parody of the hype crazed, limited edition, plastic toy loving streetwear scene, was created by none other than Zoo York’s LA crew.

It makes sense. Zoo York doesn’t get much respect, they’re carried in mainstream discount stores like TJ Maxx, and most DBTHB posts parodied West Coast brands (like the fake collaboration between The Hundreds and Saved By the Bell). Have we cracked this puzzle? We don’t know for sure, but we’ll give a limited edition pat on the back to anyone with info.