We’d be completely remiss not to mention that the much loved, but often hated Don’t Believe the Hypebeast has been reincarnated as Satchel of Gravel. The mission is the same, the name just changed. Do what you will with this tidbit of knowledge.

Word travels fast through the streetwear market, because when you’re camped out all night for limited edition pink unicorn Dunks, you have plenty of time to gossip. A new rumor making the rounds is that satirical website, Dontbelievethehypebeast.com, a short lived parody of the hype crazed, limited edition, plastic toy loving streetwear scene, was created by none other than Zoo York’s LA crew.
It makes sense. Zoo York doesn’t get much respect, they’re carried in mainstream discount stores like TJ Maxx, and most DBTHB posts parodied West Coast brands (like the fake collaboration between The Hundreds and Saved By the Bell). Have we cracked this puzzle? We don’t know for sure, but we’ll give a limited edition pat on the back to anyone with info.

Somebody is spitting fire. Don’t Believe the Hypebeast is a hilarious new blog mocking the internet streetwear scene. From their legal page:
If you take anything here as fact, then you probably buy into the concept of limited edition sneakers, wear an LV bandana over your face, and hang out on Lafeyette Street.
Some call it hate, others call it humor. Regardless, I’ll be checking back and judging by the comments, I’m not alone. Now, if only Street Art Blows would update as often.
Saved By the Bell X The Hundreds from DBTHB.