The New York Times speculates the coolness of the “phenomenon known as the MisShapes: Leigh Lezark, Geordon Nicol and Greg Krelenstein” may be fading. But it’s not ipod djing for dull clients, nor Gawker’s months of photo evidence that lend credence to this theory; it’s MisShapes’ own Geordon Nicol.

Mr. Nicol, who serves as the de facto manager of the group (Mr. Krelenstein works for a casting agency and Ms. Lezark is in college), said he doesn’t see a downside to working for fashion brands that have little in common with the MisShapes’ hip image.

“Gawker has been saying there’s a backlash for more than two years,” Mr. Nicol said. “But the head count of the MisShapes parties has been exactly the same, give or take 100 people. And the amount of money made at the bar is the same.”

Whether shilling messenger bags for Eastport (which sell for a whole $13 at Walmart), slamming back Rosé, or choosing songs for Calvin Klein: MisShapes is okay with being bought. If you’ve got the money, they’ll make the time. What do principles matter, if you’re still making money at the bar, right?

Photo by Greg Scaffidi for The New York Times.

Though few people wear backpacks to clubs, Eastport’s product innovations combined with the Misshapes’ celebrity status, will surely change that. It’s great that big companies can still accommodate consumers with useful new features like cocaine stash pockets and mirrors. Talk about doing their research! This is progress!