Beyond the bland commercial graffiti covering Arizona’s All City NRG drink, there was something bothering us with the logo, namely that it appears to read ‘Alt City’. The lowercase ‘L’ has an unnecessary loop on top that doesn’t look right and we aren’t just seeing things. You Thought We Wouldn’t Notice, the website that exposes companies who rip off artists, points out that someone did a hasty job ripping off being inspired by the ‘Dutch Masters’ logo (an Amsterdam hip hop group from the mid nineties, not the blunt wraps). The logo was published in a 2002 collection of contemporary logo designs called Los Logos, that you too can pilfer for designs to sell to beverage companies.
Also, here is further evidence that graffiti and energy drinks don’t mix well at all. Remember kids, do your fill-in before your final outline.
