I.D. Magazine recently announced the winners of its 2008 Annual Design Review. In the Concepts category, Greg Matson and Phil Arias of JWT New York took the top honor for “The Datum Line.”

“If both the Greenland and Antarctic ice sheets melt, sea levels will rise 80 feet, or, in city terms, 8 stories.” “We propose to turn off every light on the northern Midtown Park Avenue corridor except those on the 8th floor. For a night, pedestrians will be placed under what could be our new waterline. For a night, corporations will demonstrate how to prevent it.”

It’s a good concept for sure, reminiscent of artist Eve Mosher’s high water chalk line and last year’s Sea of People, which simulated what a 10 foot rise in sea level would look like for Step it Up 2007. And clearly, it’s a message that needs to be communicated to more people in new ways.

The NYC Cityracks Design Competition, sponsored by the NYC Department of Transportation, has announced ten finalists whose new bicycle rack designs will be fabricated and installed around New York City this fall. Some designs are practical, others are sculptural, and some are ready for extreme branding. We’re just curious to see how they handle the masses of bikes at locations like Bedford and North 6th St in Williamsburg. [CityRacks]

Bike rack design by FADarchitecture.

Freshness Mag takes a peek at the soon-to-be launched Air Force One site 1thology. Nike has begun celebrating the 25th anniversary of the Air Force 1 shoe. The 1thology site is a comprehensive collection of over 900 Air Force 1s, able to be sorted by a variety of filters including date, color and style. The website also lets you create a poster featuring your favorite shoes, as well as offering a few other goodies. 1thology will launch on April 11th.

Photo from Freshness Mag