September 20, 2006
Hype Beast Breaks Out of Zoo York
Word travels fast through the streetwear market, because when you’re camped out all night for limited edition pink unicorn Dunks, you have plenty of time to gossip. A new rumor making the rounds is that satirical website, Dontbelievethehypebeast.com, a short lived parody of the hype crazed, limited edition, plastic toy loving streetwear scene, was created by none other than Zoo York’s LA crew.
It makes sense. Zoo York doesn’t get much respect, they’re carried in mainstream discount stores like TJ Maxx, and most DBTHB posts parodied West Coast brands (like the fake collaboration between The Hundreds and Saved By the Bell). Have we cracked this puzzle? We don’t know for sure, but we’ll give a limited edition pat on the back to anyone with info.
September 20th, 2006 at 3:38 pm
Oh I know alyall didnt say that! OHHH!
September 21st, 2006 at 8:36 am
The kids in the pic were rocking hats and scarves designed by a guy named G*** L**** for Zoo York. They were samples that never got produced. oops…
September 21st, 2006 at 9:59 am
As a whole, boutique hip hop across the boards is pretty played. I appreciated dontbelievethehypebeast because these ofays and clingons are smelling thesmelves waaaay 2 much.
DOWN WITH BOUTIQUE HIP HOP!
September 21st, 2006 at 11:39 am
I can confirm it was Boo York.
September 21st, 2006 at 1:57 pm
u know what this whole shit is real gay
at first it was cool, aw man cool shoes whatever but dudes are way fucking gay trying to rock ugly fashion, atleast if shit was cool and original but no the faggots pay 35-60 dollars for a silk screened shirt that cost about $2 to make and 300 for clear shoes or some ugly shade of purple
and some broads too they always talk shit about how gay the dudes are and they do the same shit except they just add a $500 logo gucci bag , logos babies are gay it shows u have to show off ur money cause u probably barely got it and no matter how much u get it won’t buy u status/class
u gotta save pay checks to buy 1 bag
these street couture folks are silly and were probably geeks growing up and now that they are more grown they have taken something new and blown it out of proportion to make themselves look cool
they memorize WuTang songs and smoke weed b/c when they were 11 and wutang was big they were living in their nice chelsea apt not really knowing what hip hop was yet, but they heard about it on yo mtv raps
another thing that gets me is that some of these people aren’t street and they try to act like it if u talk to them seriously they will lose their fake hood accent and talk to u normally
all this shit is fraud and i can’t wait till this fad is over or atleast until the posers get over it and move on..
September 22nd, 2006 at 3:00 am
[…] Read here. […]
September 22nd, 2006 at 4:08 pm
Lol “ofays” what is this the 30s
September 22nd, 2006 at 4:47 pm
Jesus this new trend of linking a blog post that doesn’t even add to what’s being covered and just summarizes the post its linking is worse then saying “First.” So Legend, in the future, don’t link this story just so we can re-directed right back here, unless of course you have a new angle, an update or development. Sorry Will and Gavin that had to be said.
September 22nd, 2006 at 5:52 pm
the guys in the photos were wearing old zoo york bandanas that were sampled but never released. so only zy staff had access to them. also, you could see the guys tattoos in one of the photos and he works at zoo york los angeles. pretty bad PR job for marc ecko’s failed attempt at skateboarding
September 25th, 2006 at 5:58 pm
Someone FINALLY called out all the wack ass wu tang collabos . Like they said, why lead when you can just follow everyone else and stick the “w” on your shirt and play it off like you came up with the idea.It was cool 10 years ago.not in 2006.
February 7th, 2007 at 3:18 am
[…] A few months ago, a blog called DontBelieveTheHypebeast surface and was an instant hit. I’m sure their Alexa numbers were off the chain that month. They shut down and relaunched. Some people figured out who they were and news spread like wild fire (Supposedly the ZooYork LA Team) and now, they’re gone for good. I didn’t think anyone would blurt out that they were the ones behind it but if it were I, I’d keep it under wraps for longer than a month cause really, it was hillarious. […]
March 23rd, 2007 at 11:44 pm
“WUTANG” —THANK GOD PEOPLE ARE FINALLY SPEAKING OUT ABOUT THESE UNCREATIVE “LOCAL-LOWEND FASHIONISTAAAA WANABE$$$$$$,” WHO CARRY THEIR 2ND HAND GUCCI BAGS THAT THEY BOUGHT FROM HOLLYWIERD THRIFT STORE OR EBAY, WHO TAKE PICTURES OF THEMSELVES LOOKING LIKE A HOTASS MESS, THEN MAKE A SILKSCREEN SHIRT WITH DUMBASS DOLLAR SIGNS LIKE THEY REALLY HAVE MONEY —- YOU KNOW HOW THE SAYING GOES, IF A PERSON TALKS ABOUT SEX 24/7, THAT MEANS THAT PERSON AIN’T REALLY GETTING IT — SAME WITH MONEY — DON’T GET ME WRONG, I LUV WUTANG CAUSE I ACTUALLY GREW UP AS A FAN AND WENT TO THEIR CONCERT WITH RAGE AGAINST THE MACHINE BACK IN THE 90′S, BUT THESE DUMB STREETFASHION CREWS OR GANGS ARE REALLY SO HIGHSCHOOL — THESE PEOPLE USE MYSPACE (FREE) TO PROMOTE THE SAME PRODUCT ARE ALL OTHER WANNABE CREWS — I GUESS IF YOUR MARKET ARE BROKEASS HIGHSCHOOL/COLLEGE KIDS, IT WILL SELL —– THEIRS NOTHING WRONG WITH THAT, EXCEPT BE FUCKIN ORIGINAL AND YOU’LL GET MORE RESPECT AND CREDS! —-LUVS IT SASSY
December 9th, 2007 at 7:39 am
I wonder what handbags are of better quality - Gucci or Fendi? What’s your opinion?