Diamond Supply Co. and Crooks & Castles, two popular streetwear brands, tried to make a socially conscious t-shirt and failed miserably. Nick Tershay, of Diamond Supply Co., posted the collaboration on Hypebeast.com forums and exclaimed, “Sierra Leone is craze! So we made a shirt.” He explains the t-shirt is meant to “cause awareness, nothing more, nothing less.”

The t-shirt in question features the chilling photo of a 17 year old boy holding handless arms to his face. He is a victim of rebels running conflict diamond mining operations in Sierra Leone.

“When I put Diamond & Crooks together on the front I had the idea because they say they do this to people who steal Diamonds while working in the mines…. I also thought it was a good saying, because it could be interpreted as the rebels are crooks for doing such a thing and controlling the diamond trade in Sierra leone.”

Shamelessly marketing human torture under the guise of social consciousness? Check. No plans to donate profits to charity? Check. Jacking a photo from Unicef photographer, Giacomo Pirozzi? Check. (Yeah, we can use Google Image Search, too)

Looks like a winner to me.